Hairstyle

Similarly to the make up look we want to create with the film, we want to keep the hair style simple and natural to match. We want the hair to look natural and fresh to appeal to the consumer. We know that based on the age of the target consumer they are likely to be in a busy job or to have a family to look after and will be less likely to have time to spend on styling their hair everyday.

By styling the model in a natural and easy way the consumer watching the film will feel that the look we create is easy to re-create. Our model has extremely long blonde hair that we think would be perfect for the look. We have also found some looks that we liked as inspiration.

These looks are all extremely natural. Having the hair down will also work well with the wind and weather as it will fall and move with the garments that we have selected. We want everything to fit together well and create an obvious aesthetic.