We knew that we wanted a model that reflected the Scandinavian aesthetic. We had decided that we wanted a size 6-8 model, preferably with long blonde hair and pale skin. We started by looking in shops and found one model in Hollister. We did try specifically to find someone that was near a similar age to the target consumer but have found it difficult to find women of that age that are willing to model for us.
We knew from an early stage what we wanted our model to look like. We knew that we wanted a model that was not obviously pretty as we didn't want to make the brand feel unattainable. We wanted somebody who looked fresh and naturally healthy as we knew we didn't want to use much make up or over style the shoot. She needed to be fair skinned and have light hair to keep the aesthetic that we have built for Thesis as strong as possible throughout the project.
We also scouted using Facebook to try and find models with the same look. We came across one woman who unfortunately was not available for the shoot.
Ffion (No available)
Stephanie Thomas (not available)
Zoey Lucy Groves (chosen model)
Size 6 -8
Although our chosen model does look quite young for the age of our consumer, it is possible to make her look older with styling and make up. We also asked Jayne Hicks about filming and she suggested to go with a model who has the look we want and adapt the way we film to make her look taller.
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