Make up looks

Although we have chosen a model that is only 16 and does look young we think this will work well with the target customer. We know that women around the age of our consumer (25-40) will not want to see women of the same age sexualised in clothing campaigns. With the overall aesthetic being simple,natural and effortless for our video, we want the same feeling to come through with the models make up and look.

Our target customer is mid 30's and will therefore be beginning to feel slightly more conscious about how she looks. It is known that women tend to judge other women by what they are wearing and how they look. As our main focus is selling and promoting Thesis to the customer we want the focus to be on the clothes and the brands sold as well as the aesthetic and ethos of the brand. The model is being used as more of a muse for the clothes as supposed to the face of Thesis.

Therefore to avoid making the target consumer feel threatened by the model we have decided to go for a look that is extremely natural. We want the model to look like she is wearing no make up, although obviously for film she will need to be wearing a base.

Also alongside the natural look of her make up we want to keep her hair as natural as possible.

We have found some inspiration in existing make up looks that will help us to create our desired look.

Mac make up looks for Spring/Summer 13 capture the style of make up that we want to use for our model. We do not want one part of the face particularly emphasised (i.e. no bright lips or dark eyes) The more simple and natural the make up the better. Also with the style of lighting we are planning to use for the filming, this make up would work well.

The make up that we use on the model is also important as women that are the age of our target consumer will be at the age where they wear less make up than they did when they were younger. A lot of women in their 30's will know what brands of make up they like and how they should have their make up to suit them best. We want everything about the look of the model to feel accessible to the consumer.